Endorphins

    • Endorphins gym brought a change in the mindset of people about working out by promoting machine free work out and dynamic group exercise programs. By giving utmost importance to over-all holistic development through correct exercising.
  • PROJECT BRIEF
    • To create an endorphin rush in the market with the rebranding of the brand!
  • CHALLENGES
    • Find the perfect way to send the message across the right target audience in the market.
  • SOLUTIONS
    • After keeping a check on our physical fitness, we created an eccentric branding interpretation for the fitness freaks!

Suruchi

    • When it comes to shopping sarees for any occasion at Park Street, a 45 year old established brand comes in the minds of all the shopping spree ladies! Yes you’re right its Suruchi!
  • PROJECT BRIEF
    • Just like the trend of smart phones, the older generation wanted to adapt a modern look for their brand and re-establish their name in the market with their latest collection!
  • CHALLENGES
    • Suruchi already had a brand identity in the minds of the people for their classic collection, which the new generation doesn’t really look up to.
  • SOLUTIONS
    • Young minds think alike! Our designer’s hand worked like a magical wand for the logo and gave it a sharp and modern look.

Quick Snacks

    • India’s leading integrated Vending Service providers with snack-ables, using world class machines and refreshing beverages to provide a delightful service experience.
  • PROJECT BRIEF
    • A logo and brochure design as crisp as whole-wheat thins!
  • CHALLENGES
    • Lot of options available in the market to select from the variety of snacks, but what influences today’s generation is something simple yet quirky!
  • SOLUTIONS
    • With munching on their lip smacking savouries we designed a quirky logo and brochure in yellow, which denotes freshness and enlightenment just as the taste of their products.

Pen Twister

    • Pen Twister is based out of Kolkata travelling an extra mile, wandering in yellow taxi to create a new story by blogging just for fashion, lifestyle, food and travel!
  • PROJECT BRIEF
    • Scribble and twist some sketches to bring out the best!
  • CHALLENGES
    • Designing speaks for the brand, but to get a branding design for someone who keeps branding others has to speak for itself!
  • SOLUTIONS
    • We came out with a very straight forward logo and let her blogging do the talking with a sneaky and kinky branding stationery to jazz up her craziness which is winning hearts in the city!

PCPL

    • India’s leading Cement Company known for its hassle-free, home building solutions and sustainable development operations.
  • PROJECT BRIEF
    • A brand placement and design in the industry for some-thing tough and vigorous just like their product.
  • CHALLENGES
    • To break the monotony of minimalistic representation of logos and stationeries in the cement industry.
  • SOLUTIONS
    • A newfangled logo for the brand with bright coloured stationery to compliment the look!

Paperique

    • Paperique is one of Kolkata’s leading papers packaging solutions provider with unique designs for all your basic needs.
  • PROJECT BRIEF
    • Just a rough idea about the start up, clueless about what to name and how to go about it! And there was Brand Affair, the saviour!
  • CHALLENGES
    • To create a buzz in the market about the brand providing solutions for customised packaging without bulk orders.
  • SOLUTIONS
    • Obviously we had to do something unique for Paperique!

Panchtantra

    • Much like the ancient fables, Panchtantra Dining wants to enchant Singapore with the splendour of Indian tradition with the variety of spices and sweets.
  • PROJECT BRIEF
    • Not just the food but the branding also has to talk a lot about India and Indian taste!
  • CHALLENGES
    • A lot of Indian restaurants serving Indian delicacies in Singapore since a long time. So it was very challenging for us to place the brand on the top notch by just sitting in Kolkata!
  • SOLUTIONS
    • From the land of spices, we gave delectable authenticity to the name and logo to the brand.