Signum

social-media-4

    • Driven by the philosophy of attaining and sustaining excellence in creating life- defining living spaces, the “Signum Group” has an enviable portfolio of Homes, Office Spaces, New-age IT Parks, Integrated Townships, Malls and much more. And with it, a reputation for dependability and excellence.
  • PROJECT BRIEF
    • The strong growth in urbanisation over the last decade and a half has led to a phenomenal change in the domestic real estate sector, resulting in more transparency, sophistication and the increased use of technology, especially social media, to share periodic updates regarding development with customers and announce innovative marketing schemes like special discounts for early adopters and interest subvention.  The Signum Group was very clear about its requirements – leverage the power of social media for brand building. They were keen to connect with the audience in a professional yet friendly manner. 

       

       

  • CHALLENGES
    • As property search goes online, it is vital for real estate companies to offer a consistent digital experience across devices, notably mobile. And since real estate has a transactional nature, a small hitch in even a single area like prospecting or tracking could abruptly end a done deal.
  • SOLUTIONS
    • We proposed a marketing strategy with three end-goals: to inform, educate and connect with the TG. Millenials will shape real estate in the coming years and though they are receptive to communication, old-school ways just won’t cut it. Therefore, the various social media campaigns are aimed squarely at building relationships, which is key to succeeding  as this tech-savvy generation wants to engage with the developer at critical points during the transaction. Brand Affair has successfully partnered the Signum Group in creating a valuable digital asset that will propel the real estate conglomerate to greater heights.

social-media-3 social-media-2

Leave a Comment.